Is your site struggling to draw in search traffic? Are your white hat seo efforts failing? If you’re having trouble with Google, you may want to take a closer look at how Google evaluates websites.
Google wants to show users the best results possible. Because of this, Google tries to evaluate the design of a site. Search engine spiders crawl through code so that they can get a picture of a site.
If your site lacks responsive design, that may be causing issues for you. The most successful sites display correctly on all devices.
Slow load times can be very frustrating. A lot of people feel frustrated if a site won’t load for them. Google looks at your load times when they are deciding how to rank your site. If your load times are too long, you are going to be penalized.
It’s not enough to get people to click on your links. People will have to stay there after they arrive. If people are bouncing away from your site after they click on it, your Google rankings will suffer.
Try to avoid click bait. Instead, create the kind of content that will keep people on your page for a very long time.
The more frequently a site updates, the more often Google will crawl it. You might want to add some blog functionality to your site. If your site has a blog, you’ll be able to update it on a regular basis.
Google doesn’t rank sites based on one factor. Google looks at many criteria when it evaluates websites. Try to create a user-friendly site with excellent content. A site like this is always going to rank well with Google. Work to make your site the best that it can be.